Strada is an on-street food & drink service to the customers who are walking through. It aims to catch the attraction of people passing by and remind them need of eat or drink our products.
Since it serves different types of foods and drinks under the brand, brand name focused on that street food culture. Brand name comes from the Italian word of “street”, easy to pronounce and has same pronunciation in every language. Since it is an Italian word, it also feels like an upper segment street food aiming to provide a way different street food experience.
Logotype letters has a graffiti-like shapes that looks like handwritten. Color pallete changes according to the product type that is sold on the kiosk-trolley.